No sé si se han llegado a hacer. No lo creo, por lo menos no en España.
Pero cuando hablo de ser creativos en mi publicidad hablo de esto, desde luego.
Ya sé que hay que ser valiente y apostar por sorprender!.
También los anunciantes deben de ser valientes y apostar por ser diferentes!.
Es la única manera. Hay sin duda alguna muchos detractores y me dirán que aunque las imágenes sean diferentes de lo “estándar” eso no quiere decir más venta….desde luego, esos es algo que no lo puedo argumentar pero que cada uno sea creativo en su especialidad.
El comercial del anunciante también tiene que idear algo creativo para vender su producto. Como publicitario. podemos hacer que la gente se sorprenda, incluso que sonría…pero de aquí a que se venda…pero parece que de una manera más simpática todo es más fácil así! No creéis?
Y luego os pongo el video de la campaña actual de BMW…me identifico con él menos por el coche (es lo que me sobra del anuncio!…vaya contradicción)…Nadie me felicitará por lo que hago, ni ganaré ningún premio pero me siento bien.
Así que si me veis pronto con una tabla de surf…Endorfinas?...no lo sé…pero por ahí va….otros dirían que no sé madurar…pero ellos se lo pierden!
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